Church communication never slows down. Every week there are new events, new ministries, and new messages that need to go out—often with the same small team trying to do it all.
When we first launched ChurchCopy, we focused on solving one big problem:
help churches quickly generate all the copy they need for a single event—emails, social posts, text messages, announcement scripts, and more—while staying true to their mission and tone.
Over the last four months, that simple tool has grown into a
full communication hub for churches. We still generate great copy fast, but now we also help you organize assets, manage approvals, collaborate as a team, customize tone by ministry and audience, generate Spanish content, and produce faith-aligned copy through our integration with
Gloo’s trusted, values-driven AI.
This post walks through what’s changed, why it matters, and where we’re headed next.
From “Fast Copy Generator” to Central Communication Hub
In the early days, ChurchCopy did one main thing really well:
- You entered the details of an event.
- We generated a full
copy package: email, social posts, texts, and announcement scripts.
- The copy reflected your church’s mission, vision, and tone.
That alone saved churches
hours each week. No more starting from scratch or trying to force generic AI to “sound like us.”
But as more churches started using ChurchCopy, we heard the same kinds of questions:
- “Where do we keep all the graphics for each event?”
- “How do we track what’s approved and what still needs edits?”
- “How can my whole team work together in one place?”
- “Can we customize tone for different ministries?”
- “Can we create copy in Spanish?”
So we started building features that would turn ChurchCopy into
the place your whole team goes to plan, write, and manage church communications.
Asset Management: Copy and Graphics in One Place
Before asset management, churches often had copy in one place and graphics somewhere else:
- Google Drive folders
- Dropbox links
- Old email threads
- Someone’s desktop
It was messy, slow, and frustrating.
Now, with
asset management inside ChurchCopy, you can:
- Attach images, graphics, videos, and documents directly to each event or copy package.
- Keep everything for a campaign—copy
and assets—side by side.
- Stop chasing files and start working from a single source of truth.
When you open an event in ChurchCopy, you see
all the content your team needs to promote it. That means fewer lost files, fewer “Can you resend that?” messages, and more time focused on ministry.
Status Icons: Clarity on What’s Ready and What’s Not
Another big pain point we heard from churches was confusion about the status of content:
- “Is this ready to post?”
- “Did someone already use this?”
- “Has our pastor approved this email?”
To solve that, we added
status icons for each piece of content. At a glance, your team can see if something is:
- Needs Review – Drafted and ready for someone to check.
- Approved – Signed off and ready to schedule or send.
- Used – Already posted or sent, so you don’t accidentally duplicate it.
This simple system brings
huge clarity to your workflow. You know exactly where each piece of communication stands, and you can move faster with more confidence.
Teams: Real Collaboration, One Unified Voice
Church communication is a team sport. You may have:
- A communications director
- Pastors who review and approve messaging
- Volunteers who post on social media
- Admin staff who send emails and texts
We built
Teams inside ChurchCopy so everyone can work from the same platform without losing control of your message.
With Teams, you can:
- Invite
collaborators who can create and edit copy packages.
- Add
viewers who simply log in, copy the approved content, and paste it into tools like Facebook, Instagram, Mailchimp, Planning Center, or your text platform.
- Keep your
church’s voice consistent, even with multiple people touching communications.
This setup is perfect for staff and volunteers. Creators and leaders stay focused on shaping the message. Doers and posters have exactly what they need, ready to go.
Custom Ministries & Audience Segments: Speak Directly to Your People
Your church doesn’t speak with one “flat” voice. The tone and style that works for:
- Kids
- Students
- Young adults
- Parents
- Seniors
…won’t always be the same. But you still want everything to feel like it’s coming from
your church.
That’s why we added
custom ministries and audience segments.
You can now:
- Create ministries like Kids, Students, Groups, Worship, Missions, and more.
- Define a specific tone or audience focus for each.
- Generate copy that speaks directly to that group while still aligning with your overall mission and vision.
The result is
more personal, more relevant communication that still feels unified and on-brand for your church.
Spanish Copy Generation: Serving Spanish-Speaking Communities
Many churches we work with have Spanish-speaking or bilingual congregations. Writing everything twice—or relying on clunky translations—can be exhausting and inconsistent.
So we introduced
Spanish copy generation.
Now you can:
- Generate copy packages in Spanish for events, campaigns, and announcements.
- Better serve Spanish-speaking members and visitors with clear, natural language.
- Move toward bilingual communication without doubling your workload.
This feature helps churches extend their reach and care for more people in their community, without burning out their staff.
Powered by Gloo’s Trusted, Faith-Aligned AI
One of the most important shifts in ChurchCopy over the last few months has happened
under the hood.
We wanted to make sure that what we generate isn’t just fast—it’s
faithful. So ChurchCopy integrated with
Gloo’s Completions API, a trusted, faith-aligned AI engine built specifically to serve the church and the wider faith ecosystem.
Gloo
What does that mean for your church?
- Faith-Aligned Content
The AI behind ChurchCopy is built with biblical awareness and values-based guardrails. It’s designed to respect theological nuance and the heart of ministry communication—not just marketing language.
Gloo - Trusted Guardrails
Gloo’s AI includes protections that help avoid unhelpful, off-mission, or unsafe content. That supports your leaders as they use AI with wisdom and discernment.
Gloo - Context-Aware Generation
Our integration helps the AI better understand the purpose, tone, and audience of each message, so the content it generates is more aligned with your mission and each ministry’s needs.
Gloo - Confidence at Scale
When you’re generating dozens or even hundreds of pieces of content—emails, posts, texts, and more—you need to know they’re not just “acceptable,” but mission-aligned and trustworthy. This integration helps make that possible.
Gloo
In short, this integration lets us pair
speed with integrity. You get consistent, aligned content generation that supports your church’s theology, tone, and values—not something generic that you have to fix later.
👉 Get more information about how ChurchCopy and Gloo work together here:
https://gloo.com/customer-stories/from-copy-to-connection-empowering-churches-with-trusted-ai
What’s Coming Next: AI Chat in Your Church’s Voice
We’re not stopping here.
Right now, we’re working on a new feature that will bring everything together in a new way:
AI Chat for your team, in your church’s mission, vision, and tone.
Imagine your staff and volunteers being able to:
- Ask, “Write a short invite text for our women’s Bible study.”
- Say, “Give me three caption options for this baptism photo.”
- Request, “Summarize this event in two sentences for our newsletter.”
…and get answers that
sound like your church, shaped by the profile and settings you’ve already given ChurchCopy.
This isn’t about replacing staff. It’s about equipping your team with a tool that helps them:
- Move faster
- Stay on message
- Keep every channel aligned with your mission
We’re excited to roll this out soon and put even more power in your team’s hands.
Why All These Updates Matter
Every new feature we’ve added over the last four months comes from the same heartbeat:
Help churches spend less time managing content and more time doing ministry.
Here’s what that looks like in practice:
- Asset management keeps everything for a campaign in one place.
- Status icons give instant clarity on what’s draft, approved, or already used.
- Teams let staff and volunteers collaborate without losing your church’s voice.
- Custom ministries and audiences keep your messaging personal and relevant.
- Spanish generation helps you reach and serve more people.
- Gloo’s faith-aligned AI gives you trusted, consistent content generation at scale.
- AI Chat (coming soon) will make on-demand, on-voice content even more accessible to your entire team.
ChurchCopy isn’t here to replace your leadership, your theology, or your calling. It’s here to
support them—by taking the busywork out of communication so you can stay focused on people.
